WORNALLOVER was created 4 years ago by brothers-in-law Terry Diver and Martin Quigley. They simply got tired of seeing large fashion brands creating mass produced T-shirts of extremely low quality and selling them at huge prices. They believed that there had to be another way.
Terry was an experienced graphic designer/art director working for large global brands within the design industry with a life long passion for the printed tee.
Martin had worked for 4 decades in the clothing and textile industry including a twelve year stint for the largest T-shirt manufacturer in the world as Vice President of quality, product development and sourcing. They believed their experience to be the perfect combination.
WORNALLOVER is now based in Bibury, Gloucestershire (with a London perspective) and immediately gained a great reputation for producing tees of unsurpassed quality with superb designs. WAO tees were soon being worn by celebrities including Ed Sheeran and Rizzle Kicks and were featured in several publications including GQ, Men’s Health, FHM, Men’s Fitness and Elle.
International style with a British touch.
Have you ever wondered how the t-shirt came to be such an iconic staple in fashion and culture? Are you curious to know how garment decorating, such as screen-printing, became a multi-billion dollar industry? The history of t-shirts is a rather short and simple story, but one that has lead to such massive change that it should be told and embraced more often than it currently is.
T-shirts were once worn as undershirts. To this day, many blue-collar and white-collar individuals still wear them solely for that purpose. The earliest t-shirts date back to sometime between the Spanish American War and the year 1913, when the U.S. Navy began issuing them as undershirts. After World War II, it became a common sighting to see war veterans wearing their trousers with a t-shirt as casual wear. By 1920, Merriam-Webster had welcomed the term “t-shirt” as an official word in the English dictionary. In 1950, the popularity of the t-shirt as a stand-alone outerwear garment started skyrocketing after the actor Marlon Brando wore one in a film entitled A Streetcar Named Desire.By the time the 1950’s rolled around, a number of companies in Miami, Florida began experimenting with garment decoration. One method that would later turn into a multi-billion dollar industry was that of screen-printing. These companies in Miami started to screen-print t-shirts with various resort names and illustrated characters. It wouldn’t be until 1960 that screen-printed t-shirts would be seen as an accepted means for self-expression, commercial advertisements, political views, and souvenir messages.
It’s amazing that a story as simple and short as this has cultivated such massive, drastic change.